Pittsburgh Steelers Adopt Variable Ticket Pricing For 2014 Season
By Kim Myers
Sep 8, 2013; Pittsburgh, PA, USA; Fans file into the stands to watch the Pittsburgh Steelers host the Tennessee Titans at Heinz Field. The Tennessee Titans won 16-9. Mandatory Credit: Charles LeClaire-USA TODAY Sports
The Pittsburgh Steelers have changed their ticket pricing model for the first time in their existence. They will charge different prices for different games starting with the 2014 season. The Steelers have adopted the variable ticket pricing model that has been adapted by some other NFL teams as well as the other major sports.
What this means to the average Steelers fan who purchases a ticket or two over the course of a season is that the prices will vary depending upon the game. The price of preseason games will be decreased by 20% or more while the prices of higher interest games will increase.
Steelers go to variable ticket pricing in '14, but won't affect season ticket holders. Preseason cost reduced. 2 price levels for reg season
— Ed Bouchette (@EdBouchette) April 4, 2014
Steelers also, as is their custom every other year, raise ticket prices on average by 3.5 % for 2014. Last raise was 2012.
— Ed Bouchette (@EdBouchette) April 4, 2014
Steelers season ticket holders have already been announced of the change and should expect to see a 3.5% overall increase in their cost for the 2014 season. Individual game tickets will go on sale following the release of the NFL Schedule.
The benefits to the variable pricing model will be for season ticket holders who want to re-sell their tickets, the different levels in the pricing model will allow them to charge more for different games. There will be a Preseason, Black and Gold level to the pricing of the games. Those will all be determined once the schedule comes out but you can bet that the Steelers vs. Ravens game is going to be a Gold level game where the Tampa Bay Buccaneers at the Steelers might be a Black level game.
This also benefits fans that want to afford a home game and don’t mind who the opponent is. With a cheaper price on a lower-marquis named game, a Steelers home game might be more affordable than it was a year ago.
What are your thoughts, Steeler Nation? Do you like seeing the variable pricing model come to the Steelers?
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