Collect the noise in the right manner
The LA Rams talk. The New England Patriots don’t. But what separates both from the Pittsburgh Steelers is how they address the kind of demeanor they give off.
The problem with the Steelers isn’t that they love to tweet or that they make headlines. Not everyone needs to be the Patriots and not say a word during the season. But instead of making the noise a positive, they attach it to themselves and it circulates within the team.
When the Rams talk the address it towards other teams. No one can say anything negative about their team because they have each other’s back and aren’t afraid to defend the team. The Patriots don’t talk until they’re in a place to talk, and when they do they do nothing but praise their team.
In Pittsburgh, headlines appear because people within the locker room have issues with other aspects of this team or players. In the NFL, that won’t work, and it’s proved itself time and time again with this team.