Steelers will be getting a new name for Heinz Field in 2022

U.S. Steel

Of any name out there, this could be perhaps the biggest no-brainer of them all. In 1962 co-owner of the Steelmark logo Republic Steel approached the Steelers about placing their steel logo on their helmets.

Coincidently the Steelers then went 9-5 that year, their best record ever, and in 1963 they petitioned the American Iron and Steel Institute to allow them to modify the logo to include their full team name. It has been the team logo ever since.

For a team known for having a steel curtain defense and its players being tough as Iron and having used the Steel industry’s logo for decades, having U.S. Steel sponsor naming rights certainly has the right touch and feel to it. Nothing would be more synonymous.

Dicks Sporting Good

If the Heinz name vanishes from the stadium, many think that the Pittsburgh-based sporting goods store, and perhaps largest in the country,  may be interested in securing the rights to put their name on the stadium.

They have been a major sponsor of the Pittsburgh Penguins over the years and began sponsoring ESPN’s college football kickoff week in 2009. And they sponsor the Dick’s Sporting Goods Open and the Pittsburgh Marathon. So acquiring naming rights would make sense for Dick’s.

Although based in Coraopolis, PA, it does not have the same long history as some of the other potentials as the chain originally began in Birmingham, New York. So it’s not entirely a Pittsburgh original. However, they would certainly have deep enough pockets to acquire the naming rights.