Steelers 2025 NFL draft star lands dream endorsement fans will love

A sweet deal for a sweet rookie.
Pittsburgh Steelers v San Francisco 49ers
Pittsburgh Steelers v San Francisco 49ers | Thearon W. Henderson/GettyImages

Kaleb Johnson hasn’t even played a snap in the NFL yet, but he’s already turning heads in more ways than one. The Pittsburgh Steelers’ second-round pick (No. 83) was officially named to the 2025 Nike Rookie Class.

It is a prestigious group recognizing some of the league’s most promising young talent. And let me tell you, he fits right in.

Joining names like Shedeur Sanders, Ashton Jeanty, and Tyler Warren, Johnson’s selection to the Nike class shows just how respected he already is among NFL circles. It’s not just about style—this endorsement is a nod to substance. And Johnson’s got plenty of that.

READ MORE: Kaleb Johnson’s fit with Steelers feels almost too perfect

In 2024, Johnson carried the rock 262 times without a single fumble. Let that sink in. Ball security like that is rare, especially in a high-usage back. On top of that, he averaged an eye-popping 6.4 yards per carry. Those numbers aren’t just good—they’re elite.

They scream efficiency, patience, and vision. That kind of production doesn’t just earn you playing time—it demands it.

Kaleb Johnson's Nike endorsement shows he was worth the Pittsburgh Steelers' second pick

That’s why I believe Johnson won’t just be a contributor to Arthur Smith’s offense—he’ll be a key part of it. The Steelers didn’t draft him to sit. His balanced style fits the zone-blocking scheme perfectly. He sees holes before they open, finishes runs with power, and rarely takes a loss.

It's what this new-look Steelers offense needs—steady, explosive, and reliable.

And let’s not forget—being part of Nike’s rookie class is about more than just what you do on the field. It’s about how you carry yourself off it. Johnson is like a guy who gets it. He’s humble, driven, and already carries himself like a pro. That swoosh? He’s going to wear it well.

I’m genuinely excited to see how his role unfolds this year. Unlike many of his Nike Rookie peers, I think Johnson will play early and often. He’s not a luxury pick—he’s a necessity. The Steelers are building something different under Omar Khan and Mike Tomlin. Kaleb Johnson looks like he’ll be one of the foundation pieces.

The hype is real—and from what we’ve seen, so is the talent.

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