How much does it Cost to get a Super Bowl Commercial in 2024?

Super Bowl, Steelers
Super Bowl, Steelers / David Becker/GettyImages

If you are a die-hard football you don't need any incentive to tune into the Super Bowl each year. Football is the biggest sport in America and the NFL routinely draws in the most viewers of anything aired on TV in the calendar year in the United States. But you don't need to be a football fan to find interest in the Super Bowl each year.

Last February, over 115 million people tuned in to watch Super Bowl LVII, and that number is expected to rise once again this year. This one-per-year battle between the AFC and NFC champions includes star-studded performances, and for many, it's accompanied by big Super Bowl parties with family and friends.

However, there's another reason why every Super Bowl seems to set a new record in viewership. Folks are drawn to the catchy, witty, and creative Super Bowl commercials during the game.

February 11th will be here before we know it, and people are no doubt already in the process of making their plans for the day of the big game. Meanwhile, advertisers are salivating are anxiously awaiting the premier of their Super Bowl commercials.

Obviously, the NFL is a multi-billion dollar business, and it's every company's dream to have their ads pop up in front of the faces of over 100 million people during the Super Bowl to build their brand and make more money. But as you can imagine, purchasing air time for a Super Bowl commercial doesn't come cheap.

How much does it cost for a Super Bowl ad in 2024?

According to The Hollywood Reporter, the asking price for a 30-second ad to be aired in Super Bowl LVIII is a whopping $7 million. This is similar to what it cost in 2023, but the asking price has increased each year. CBS and Paramount -- the networks airing the Super Bowl this year -- sold out all of their time slots for Super Bowl commercials months ago.

How much did a commercial cost in the first Super Bowl?

In the very first Super Bowl in 1967, the cost to air a commercial was just $37,500 for a 30-second ad, according to In comparison, it costs over $882,000 to purchase airing time for a Sunday Night Football game this past year, per Sports Business Journal.

Which companies will have commercials in the 2024 Super Bowl?

More often than not, Super Bowl commercials are both witty and edgy. With only 30 seconds to leave their stamp and stand out among everything else that goes on during Super Bowl Sunday, they are engineered to keep the viewer entertained and leave a lasting impression.

You can probably even think of a few of the most memorable Super Bowl commercials off the top of your head. At the cost of roughly $233,000 per second, these companies have marketing teams that brainstorm to put their heads together and create commercials that will leave a lasting impression. Here are some of the specific companies who are expected to have a commercial on CBS during Super Bowl LVIII, via Brand Innovators.

  • Oreo
  • Dove
  • M&M’S
  • Nerds
  • Pringles
  • Hellman's Mayonnaise
  • Opendoor
  • Coors
  • BMW
  • BetMGM