Rams' 'Super Awesome Towel' is a comically cheap knockoff to the Terrible Towel

Whatever is going on here, we don't like it.
Pittsburgh Steelers, Steelers
Pittsburgh Steelers, Steelers / Frederick Breedon/GettyImages

'The Terrible Towel' has been an ageless iconic symbol representing the Pittsburgh Steelers since 1975. Legendary broadcaster Myron Cope first came up with this inventive idea to promote fan involvement during games, and it has lived on for nearly 50 years. Steelers fans travel as well as any group of fans in sports, and a yellow whirlwind of glory can be seen in stadiums across the country.

There's nothing new under the sun, but the Los Angeles Rams are apparently trying to reinvent the wheel with this one. On Sunday afternoon, Gary Klein of the LA Times released a photo of the Rams' version of their Terrible Towel named the 'Super Awesome Towel.'

This is a comically cheap knockoff of a symbol the Steelers have displayed week in and week out for decades. Ironically, the release of the 'Super Awesome Towel' comes on Sunday afternoon -- just hours before Steelers and Rams are set to kick off against each other in Week 7.

To say that the marketing team in Los Angeles came up with this idea on their own would be a lie. There's no doubt this 'Great Value Brand' version of The Terrible Towel was inspired directly by the Pittsburgh Steelers.

For Steelers fans, it's time to put this ugly knockoff to shame. Mike Tomlin's team is on the road today to face the country, but we can count on a flood of black and gold filling the stadium. Most of these fans will be the legendary Terrible Towel.

This is the perfect time to bury this cheap Super Awesome Towel before this ever takes flight. I would expect there to be a tornado of swirling yellow towels at SoFi Stadium today in LA. Let's hope that Steelers fans can completely drown out the competition as the real fans cheer on Pittsburgh for a Week 7 victory.