The Pittsburgh Steelers are once again waiting to see if Aaron Rodgers will be their quarterback, and there was recently an update for everyone on Rodgers' watch. It was reported Thursday morning that the veteran quarterback is expected to meet with the team in Pittsburgh and work towards getting a deal done. Of course, until any of that happens, fans will be hesitant about believing anything.
One thing that is clear, though, is that Rodgers will need a new contract from the team, and sports media personality Colin Cowherd thinks that contract will be costly. Speaking about the Steelers’ situation on Thursday, Cowherd matter-of-factly said that Aaron Rodgers wants more money from Pittsburgh, and that the team is going to give it to him.
Referencing the small contract that the quarterback played on in 2025, Cowherd compared the situation to Costco. He said Pittsburgh essentially got the free sample of Rodgers in 2025, and now it’s time to buy in bulk.
"He wants more money and the Steelers are going to cave. He deserves more money... Last year was a Costco free sample year. This year I need you to buy in bulk."@colincowherd reacts to news that Aaron Rodgers will soon re-sign with the Steelers pic.twitter.com/jsQCOCQqmv
— Herd w/Colin Cowherd (@TheHerd) May 7, 2026
Colin Cowherd explains why the Pittsburgh Steelers must pay Aaron Rodgers more money
In 2025, Rodgers played on a one-year deal worth $15.015 million. According to Cowherd, that made the quarterback “the most underpaid player in the league by a long shot,” despite helping Pittsburgh’s offense improve. If the Steelers want to continue that improvement, they will seemingly have to pay the veteran quarterback more money.
NFL insider Ian Rapoport seemingly echoed this sentiment, saying it’s hard to imagine that Rodgers will play this season for $15 million, so a deal has to be worked out. Considering that Pittsburgh doesn’t really have any other stable options and isn’t looking towards the future, it’s safe to assume the franchise will pay the quarterback a number he’s comfortable with.
However, this doesn’t mean that Aaron Rodgers is forcing the Steelers into a corner, just that he’s probably seeking a number more reflective of his value as a solid starting quarterback. Top quarterbacks are being paid upwards of $50 million annually, and most starters, not on rookie contracts, are making at least $30 million a year. It’d be understandable, from both sides, if Rodgers was signed to a number closer to that value — especially after the bargain that he played on last year.
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